Meet The Team

Smart Carpet Cleaning is led by a visionary team that puts franchisee success first

team Robert E. Valois

President and Chief Executive Officer: Robert E. Valois

Mr. Valois has served as our President and Chief Executive Officer since our formation in March 2021. He has been the General Manager of Smart Carpet Care, LLC since October 2005, General Manager of Smart Supply Co. since October 2006 and General Manager of EC-64, LLC since October 2011. He was President and Chief Executive Officer of our predecessor, Smart Franchise Inc., from December 2012 to March 2021.

team Dan Kramig

Chief Development Officer: Dan Kramig

Mr. Kramig has served as our Chief Development Officer since May 2022. From December 2017 to April 2022, Mr. Kramig served as Executive Director of Franchise Development for Pet Wants Franchise System, LLC in Cincinnati, Ohio.


team Gabby Lorenzen

Director of Franchise Operations: Gabby Lorenzen

Mrs. Lorenzen has served as our Director of Franchise Operations since our formation in March 2021. She also has served as Smart Carpet Care, LLC’s Office Manager since November 2016. She was Director of Franchise Operations for our predecessor, Smart Franchise Inc., from August 2017 to March 2021.

team Daniel Burks-Goodman

Director of Marketing: Daniel Burks-Goodman

Mr. Burks-Goodman has served as our Director of Marketing since April 2023. With 25 years of Marketing, Communications, and Sales Management experience, Mr. Burks-Goodman’s past clients include many internationally famous A-list celebrity artists personal and business brands. Mr. Burks-Goodman brings cutting edge franchise Marketing and extensive Management experience to our team, having been elected to and serving as a Board Member and Advisor on the Regional Advertising Board for well known national hair salon franchise Fantastic Sam’s Cut and Color, of which he was also a franchisee.

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